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Mass Mutual: sales people turn to Strong for targeted marketing - increasing profitability and retention.

Our Other Assessments

	Assess Professional: Identify and develop the best candidates for management with competency, 360 and performance tools.
	Assess SalesMax Select and develop top salespeople and get their sales potential, level of sales knowledge and motivation.
	Assess Select: Cost-effective screening of entry level candidates validated against a variety of industries.
	Assess Abilities: Online ability tests to measure abstract, verbal, numerical reasoning for the full range of job positions.
	PeopleCLUES: The quick and simple Big Five selection questionnaire measuring personality, cognitive ability and attitudes.
	Myers-Briggs: Develop individuals and teams in communication, leadership, conflict resolution and career management.

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Strong Interest Inventory

Which Career is Right for You?

The Strong Interest Inventory is the most widely used and best researched measure of occupational interests in the world. It has been used in educational settings, public institutions, and private organisations for nearly 80 years...

In the wake of today's rapid-change job market, the Newly Revised Strong Interest Inventory provides you with a solid, dependable career planning tool. The Strong measures your interests in a broad range of occupations, work activities, leisure activities, and education subjects. Its validity and reliability far exceed those of any other interest inventory.

To reveal your interest patterns, the Strong presents results on a variety of complementary themes and scales:

• 6 General Occupational Themes map out broad interest patterns to describe personalities and preferred work environments (corresponding to Holland’s RIASEC theory).
• 30 Basic Interest Scales provide more specific information about your areas of interest
• 244 Occupational Scales relate your interest patterns to those of satisfied workers within the occupation.
• 5 Personal Style Scales describe your preferred style of working, learning, leading, risk-taking, and team participation.

The newly-revised Strong offers:

• New focus on business and technology careers and the key skills required to work successfully in teams
• New, more precise 5-point answer format to help pinpoint the most satisfying career, educational, and leisure choices
• New Basic Interest Scales — the most extensive revision since their creation in 1968 — including the fast-growing fields of Computer Hardware & Electronics, Marketing & Advertising, and Finance & Investing
• New and revised Occupational Scales, including Computer & IS Manager, Network Administrator, and Financial Manager

The Strong is an essential resource for:

• People considering a career change
• Employees seeking more satisfying work within an organisation
• Students exploring career options
• Organisations looking to retain star performers and key staff
• Midlife and older adults planning their retirement